Some Of The Many Benefits
Of A Website
1. Very Inexpensive and Much More Flexible Than Print
The Internet is extremely different from print advertising in
- Your publication / display space is
- Your advertisement is accessible for a longer period of
- Your content can be changed without having to ask
someone to do it for you (using a content management system)
- Your site pages can potentially reach a wider
Your website/pages are very beneficial when the URL ( Website
Address ) is placed in any print medium advertising.
Such as ...
- Newspapers, shoppers, magazines, brochures, bulletin board
- Yellow pages,
- Business cards, letter heads, invoices,
- Novelty items, pens, mugs, give aways, etc.
2. Market Expansion
display/classified ads, building/vehicle signs, radio/TV ads, are very
beneficial locally, but when these media ads are published with your website
URL, then you benefit from the super enhanced and extended publishing
capabilities of the website. ( see USES page )
The Internet has allowed businesses to break through the
geographical barriers and become accessible, virtually, from any country in
the world by a potential customer that has Internet access.
3. 24 7 365
Brick and morter business is serving
customers daily approx 8 hours. Providing it is not storming rain or blizzard,
or holliday. The personal or business website is serving around the
clock, all week, all year all weather.
4. Offers Convenience and Enhancement
It is far more convenient for a
person to research a product on the Internet than it is to get in a car, drive
somewhere and look for or ask someone for information on a product. Your webpages
can provide enhanced information via expanded text, audio, pictures and even
- Imagine someone late at night seeing your newspaper classified ad with
your included phone number URL, and surfing to your webpage to see the video of
the puppies you have for sale.
Potential customers reading your ad, can visit your published website
URL anytime day or night, storm or holiday.
- Start your day with seeing orders received during the night.
5. Add Value and Satisfaction
convenience, a point of reference and that touch of individualized customer
service, you add value to your offering and your customers experience a
higher level of satisfaction.
Your website can add value in other ways too, by featuring
tips, advice and general interest content.
6. Improve credibility
A website gives you the opportunity to tell
potential customers what you are about and why you deserve their trust and
confidence. In fact, many people use the internet for pre-purchase research so that
they can determine for themselves whether a particular supplier or brand is worthy
of their patronage, and won t take them for a ride.
The Internet also allows for Viral Marketing ... where your website visitors spread
positive word-of-mouth about your business - your customers do your
marketing! Email spreads like wild fire. You might sell to a customer
1000 miles away, who was informed via a local email.
7. Promote your Brick n Mortar Presence
website can show full contact information and a map to your location. The potential
customer can print it out to guide them to your location.
Also, if you recently moved to a new location, you will have
to wait for the next 'phone directory to come out before people figure out
where you currently are. Because a website is editible, you can change
the content as you like.
8. Two-Way Communicative Marketing
Customers can quickly and easily give
feedback on your product and/or marketing approach.
9. Market Research
You can use features on your website such as visitor
polls, online surveys and your website statistics to find out what your customers
like more and how they feel about certain aspects of your business to determine how
you can improve your product and the way you do business.